Remove Advertising Remove Clickthrough Remove Differentiation Remove Participating Preferred
article thumbnail

9 Things to Know About Influencing Purchasing Decisions

ConversionXL

In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. The report found email and search advertising were much more effective vehicles for turning browsers into buyers. Overwhelmingly, both halves of participants preferred the nice plump chicken, but their reasoning was different.