Advertising Continuous Deployment Customer Development Open Source 
Startup Lessons Learned
SEPTEMBER 22, 2008
Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt.
Startup Lessons Learned
NOVEMBER 4, 2008
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Customer development. Case Study: Continuous deployment makes releases n.
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Startup Lessons Learned
SEPTEMBER 15, 2008
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
SEPTEMBER 13, 2008
You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Only much later did I realize that this was an application of customer development to online marketing. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
NOVEMBER 13, 2008
When Eric writes, "By the time we started doing continuous integration, we had tens of thousands of lines of code, all not under test coverage." Most of this code was from a variety of open source PHP projects that were glued together with the shortest path to goal possible. Case Study: Continuous deployment makes releases n.
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