Remove Advertising Remove Continuous Deployment Remove SEM Remove SEO
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic).

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Dont worry about selecting particularly good keywords, if youre new to SEM. This is one of the blog we posted about how some company is doing SEO to promote the website. We finally settled on a $1.99

Demand 167
article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

Start with a five-dollar-a-day SEM campaign. March 13, 2009 11:09 PM Steen Seo Öhman said. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Case Study: Continuous deployment makes releases n.