Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Its now a technique I recommend for any web-based startup. The Lean Startup Intensive is tomorrow at Web 2.0.

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SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. The Lean Startup Intensive is tomorrow at Web 2.0. As far as they are concerned, thats eBays job.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Dont worry about selecting particularly good keywords, if youre new to SEM. To help find the right keywords, Ive written an article on my blog Web Startup Help that details How to Do Keyword Research for startups.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2008

Heres what the one-line split-test looks like in pseudocode: if( setup_experiment(.) == "control" ) { // do it the old way } else { // do it the new way } The call to setup_experiment has to do all of the work, which for a web application involves a sequence something like this: Check if this experiment exists. Buy a higher quantity 2.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.

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San Francisco PR Lean Early Stage 168