ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. They avoid branches, seldom hang out signposts, and (until recently) wouldn’t advertise. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. To amplify perceived value to woo Aspirants.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. They avoid branches, seldom hang out signposts, and (until recently) wouldn’t advertise. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. To amplify perceived value to woo Aspirants.

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

NOVEMBER 1, 2017

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

APRIL 17, 2019

Even though social media and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. (To In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation.” Image Source). Not necessarily.

Customer 132

Customer Social Media Arlington Media 132