Remove Advertising Remove Conversion Remove Milwaukee Remove Vertical
article thumbnail

Committing To Your Niche And Owning Your Market

Duct Tape Marketing

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. 7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] It doesn't have to just be a vertical. I mean, where do you fall on?

article thumbnail

Finding Your Niche And Scaling Your Agency

Duct Tape Marketing

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. 7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] It doesn't have to just be a vertical. Brent Weaver (07:55): Right.