Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 15, 2008

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. Buy a higher quantity 2. of higher priced items 3.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. You mention "we had also built a simple cohort-based analytics system" Is tihs a commercial/open source systems. SEM is a simple idea. I just came across this post.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

techcrunch.com

OCTOBER 23, 2010

But six months in, you’re gonna cry when you see someone else put out that same product you’re pitching me right now. Like I said, forget everything else and just get your product out the door. Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. No phone system.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84