Advertising Customer Development Fractional CTO Open Source 
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
techcrunch.com
OCTOBER 23, 2010
Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. There are only a tiny fraction of people who hit on all the right circumstances to go from prototype to hit in a straight trajectory.
Expert insights. Personalized for you.
167 
Let's personalize your content