Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Dont worry about selecting particularly good keywords, if youre new to SEM. If you cant find any , maybe that means you havent figured out who your customer is yet. We finally settled on a $1.99

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Check your assumptions, what went wrong?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Only much later did I realize that this was an application of customer development to online marketing.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Product 350

Product Tuvalu Dilution Incubator 350

Startup Lessons Learned

MARCH 13, 2009

Do some Customer Development instead. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 168

San Francisco PR Lean Early Stage 168