Advertising Customer Development Revenue Technical Cofounder 
David Teten
OCTOBER 1, 2015
I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. The question is: how should they be compensated when cofounding a company? The fine print? Our model at Casual Corp.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
They have many, many man-years of development and customer development in them. Well yeah, you could potentially find a cofounder. There’s a third alternative, and that’s a cofounder. Edwin: You get a cofounder onboard. How do you split revenue? Edwin: There are a million others.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 21, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. How cofounders can collaborate without going crazy. Those tools do not integrate as seamlessly with e-mail as advertised. We’ve tried it.
techcrunch.com
OCTOBER 23, 2010
Post launch, if you gain traction, is where the business person will help take the load off of the technical folks. The business person can take all the meetings while the technical folks work on making the product better. Ron Oh and another factor to bring reality to the table - Sometimes you find out your cofounders suck.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. How cofounders can collaborate without going crazy. Jason: get into customer development and it’s a big waste. Patrick: Exactly.
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