Advertising Differentiation IP Syndication 
SVPG
SEPTEMBER 30, 2016
Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising. This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic.
ConversionXL
MARCH 20, 2019
For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.
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