YoungUpstarts

DECEMBER 9, 2013

Customers are sensitive about who has their personal information — such as email addresses, purchase history, and preferences — as well as how it’s used. When you embrace the risk of getting close, you must commit to using personal information to draw customers closer, not drive them away. That’s where word-of-mouth advertising begins.

Customer 170

Customer Technical Review Florida Cofounder 170

YoungUpstarts

MAY 8, 2014

Especially in a global economy that is becoming flatter and more competitive by the day, skimping on marketing is not the way to save money, because you’ll quickly find yourself out-publicized and out-advertised by the competition. At RME, we actually used marketing risk as a competitive edge. How do you proceed?

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

NOVEMBER 15, 2013

Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. Call them with information or updates on products they’ve purchased or have asked about in the past. Send birthday cards or holiday cards.

Florida 145

Florida Cofounder Tampa Technical Review 145