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How To Get Coverage In Print Media

Entrepreneurs-Journey.com by Yaro Starak

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. A media organisation does need advertising dollars in order to make money, but this does not, and should not, ever, affect the news that appears in its pages.

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Lean Marketing tips: business card as selling tool

crowdSPRING Blog

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 112
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article thumbnail

How To Get Coverage In Print Media

Entrepreneurs-Journey.com by Yaro Starak

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. A media organisation does need advertising dollars in order to make money, but this does not, and should not, ever, affect the news that appears in its pages.

Media 62
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Twitter Link Roundup #148 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Advertising is Dying. How To Grow Your Business With Content Marketing (20 tips) – [link]. Applying Traditional Direct Marketing Principles to the Digital Age – CRM Magazine – [link]. – [link]. 7 Things You Won’t Believe Science Says Make You Happy – [link]. – [link].

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Optimized Is the New Integrated

Duct Tape Marketing

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.