FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.
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