The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses
Steve Blank
APRIL 15, 2011
Internet investor Dave McClure coined the acronym AARRR , to remember the parts of Customer Relationships on the web.). Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,
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