www.inc.com

JULY 9, 2010

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." The referrals the company got, especially from vendors and external partners were, in Perraults words, "spot on," and the experiment was a success. 500|5000 The 2010 Inc. 500|5000 List The 2010 Top Lists Inc.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

Up and Running

APRIL 5, 2016

You’ve secured your funding. Partner with your local Chamber of Commerce and hold a ribbon-cutting ceremony. Katherine of CycleBar recalls how they partnered with their local chamber of commerce for their ribbon cutting ceremony, which was a huge success. Don’t forget paid advertising. Opening a brewery? says Katherine.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

Up and Running

APRIL 18, 2016

How do you want your customers to feel when they visit your website, view your advertising, or use your services? We had no intention of going public, or having to secure formal investment,” he says. Funding for this venture came from a venture capital company which would later become one of our primary partners,” he explains.

Costa Rica 60

Costa Rica Italy Venture Capital Guerilla 60