Don't Forget the "Tech" in "AdTech"
Seeing Both Sides
JUNE 27, 2013
Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). Tremor is the first public offering of an adtech company since Millenial Media''s IPO in April 2012. I have argued in the past that software is eating marketing. Rightly so.
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