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[Review] The Lean Startup

YoungUpstarts

Insufficient capital, over investment, and low sales are just some of the reasons leading to this sobering statistic. Creators of new products in environments of extreme uncertainty, startups face enormous risks. In the US, about 50% of small businesses fail in the first five years. As a startup owner, what can you do to improve your chances?

Lean 193
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It’s Morning in Venture Capital

Both Sides of the Table

billion, with 275 million in North America alone (source: Internet World Stats) and an astounding global penetration of 33% of the world’s population. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. Bottom of the sales funnel.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

Awareness of the service was clearly spreading virally through word of mouth. A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Purchase a membership that allows you to advertise your business and USE IT. This will help you build your customer or client base without having to spend a lot on advertising. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end. No spamming!

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The 10 laws of SaaS unveiled at Bessemer CEO Summit

Cracking the Code

The full agenda is available by clicking here but the day was a great opportunity to dive into the key questions that SaaS execs are wrestling with: How to design a sales comp plan? As soon as you’ve climbed the Sales Learning Curve, begin ramping your sales force by hiring renewal-oriented account managers. Stay local.

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When Humor Converts (and When It Doesn’t)

ConversionXL

At his optimal weight, Clever does pretty well for himself, most notably between plays at the Super Bowl – creating millions of fans and generating a ton of revenue for advertisers. The bottom line is humor can create sales, but it has to be done right.” (via A sizeable increase in Twitter and Facebook engagement, but no sales lift.

Viral 48
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6 User Onboarding Flow Examples (With Critiques)

ConversionXL

According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. For the leading 500 merchants, 42% of all mobile sales generated come from mobile apps. When I say “user onboarding”, you likely think of SaaS companies first, right? Right… if they’re used more than once.

Mobile 48