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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Increase recurring revenue. Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The result wasn’t as damaging for the brand as advertising experts predicted. Increase brand reputation. Retain loyal clients.

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34 Educational Resources for Aspiring Entrepreneurs

Up and Running

This online course, offered by the University of Pennsylvania, is an eight-week course designed to educate you on the healthcare laws. See Also How to Do Your Own PR If You Can’t Afford to Hire an Agency. Advertising and marketing. Health Policy and the Affordable Care Act. Product development. Edison Nation.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

ADVERTISEMENT. ); ); ); Home » emedia and Technology. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Advertising/Sales. Marketing/Communications/PR. Advertising Systems.