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Startups: A Verbal Wave at Social Media Means Diddly

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However, your marketing better make it clear that you really know what century and what decade we’re in; that you understand how much your customers, contacts, reviews, and relationships control your brand; that advertising is changing as quickly as anything; and that content is everywhere and curation the real power. .

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The Cost Equation for a Startup is Better Than Ever

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Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

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