Case Study: Using an LOI to get customer feedback on a minimum.
Startup Lessons Learned
OCTOBER 23, 2009
This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. I encourage B2B startups to keep them in their customer development arsenal. This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small.
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