Advisory Board Channel Cost Viral 
Duct Tape Marketing
DECEMBER 15, 2022
20:02] Could you talk a little bit more about this idea of being a sounding board and how that differs from an advisory board or an actual board? [21:22] So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people.
Startup Professionals Musings
OCTOBER 9, 2023
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Estimate your costs, including a 50 percent gross margin, as a lower bound on a price. Test your channel and support strategy.
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Startup Professionals Musings
JANUARY 30, 2021
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Estimate your costs, including a 50 percent gross margin, as a lower bound on a price. Test your channel and support strategy.
Startup Professionals Musings
AUGUST 4, 2013
In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further, per the following key steps: Quantify problem cost-of-pain first.
Startup Professionals Musings
JUNE 30, 2012
In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further, per the following key steps: Quantify problem cost-of-pain first.
Startup Professionals Musings
APRIL 15, 2011
In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further, per the following key steps: Quantify problem cost-of-pain first.
Startup Professionals Musings
APRIL 5, 2010
In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further: Quantify problem cost-of-pain first. Talk to domain experts.
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