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Vision versus Hallucination – Founders and Pivots

Steve Blank

It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. It seemed like once a week Yuri would come back from a customer meeting brimming with new insights. And that’s where the problem was. A Pivot a Week.

Founder 316
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Making Friends With Millennials: Evolving The Customer Service Story

YoungUpstarts

How they think and feel; their sense of community; and their appetite to share their opinions are all creating new paradigms for how any business, regardless of size, connects with its customers. According to our research, millennials ardently avoid calling customer service. Old school customer service rules haven’t changed.

Customer 100
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7 Steps to Getting Your Startup Story Right

Life Beyond Code

How do you know that the problem is real if you have never talked to the target customer? Since your target customer will ALWAYS be a human being and since human beings respond to stories, it is in your best interest to invest in that education. This is where the need for learning the fundamentals of storytelling becomes key.

Startup 151