Remove Advisory Board Remove Lean Remove Part-Time VPE Remove Product
article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

.&# I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 205
article thumbnail

Ardent 1: Supercomputers Get Personal

Steve Blank

A Phone Call After I left MIPS Computers I was in New York tagging along with a friend (a computer architect whose products at Apple a decade later would change the shape of personal computing) who was consulting for a voice recognition startup. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”