Small Business Marketing Guide: Types of Traditional and Online Marketing
crowdSPRING Blog
MAY 1, 2013
There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). PPC focuses on buying ads to make a company’s link more visible in search enginers (especially when a company doesn’t have a very good organic rank). Affiliate Marketing. Display Ads.
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