Why (and how) you should let your customers do the advertising for you
Duct Tape Marketing
JANUARY 8, 2016
My company was profitable, but I was constantly stressing over the daily fluctuations in advertising cost. So each of these factors made me decide that I wanted my next business to rely heavily on word of mouth, and to avoid PPC bidding wars and razor thin margins. For a long time we did not have an affiliate program.
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