Affiliate Direct Marketing Merger Partner 
Startup Professionals Musings
MAY 4, 2011
Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. But remember that “dancing with the wolves” can also get you eaten for lunch. Cross endorsement.
Startup Professionals Musings
JUNE 5, 2012
Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. But remember that “dancing with the wolves” can also get you eaten for lunch. Cross endorsement.
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