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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.

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