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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor. As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor. As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product.

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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

As a startup advisor, when I suggest cooperating with competitors, most entrepreneurs initially think I'm crazy or suggesting something illegal. And growth is the lifeblood of every startup. And growth is the lifeblood of every startup. It leads to referral agreements and affiliate marketing.