A Guide to Using Authority & Social Proof in Fund Raising
Both Sides of the Table
JULY 25, 2010
no, I don’t take affiliate commissions!). He lists 6 principles of social influence that I’d like to cover in a series of posts: authority, social proof, reciprocity, commitment / consistency, scarcity and liking. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.
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