Both Sides of the Table

AUGUST 3, 2009

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills).

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Done right, your PR campaign should incentivize media outlets to pick it up.

Product 96

Product Social Media Audience Software Review 96

Up and Running

MAY 23, 2016

He says, “Spending a few thousand on a domain could make a big difference long term, and give you the credibility and advantage over the competition, especially in the very beginning and early stages of the business.”. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea.

Software Review 74

Software Review Software Delaware Forecast 74