Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC
Agile VC
JUNE 5, 2011
How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. Keep in mind Yipit is an indirect competitor in the daily deals space (essentially a meta aggregator of deals sites), but the analysis is sound IMO.
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