Both Sides of the Table

FEBRUARY 21, 2010

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

OCTOBER 3, 2013

Converged media refers to a company’s paid media buys, owned digital properties (such as their website and social pages), and earned user-generated content working in conjunction to inform and involve the user. To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure.

Media 61

Media Social Media Advertising Audience 61

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72