FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Third-party cookies are the new Flash. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Only this update to the model is sent to the cloud, using encrypted communication, where it is immediately averaged with other user updates to improve the shared model. Image source ).
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