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Second Startups: Why Founders Often Struggle to Find Their Second Act

View from Seed

The last time they were starting a company at the raw, pre-product/market fit stage may have been quite a few years ago. The context of starting business may have changed, and some of the tools and practices (especially around early product development and go-to-market) might look very different.

Founder 159
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From Nothing To Something. How To Get There.

techcrunch.com

But six months in, you’re gonna cry when you see someone else put out that same product you’re pitching me right now. Like I said, forget everything else and just get your product out the door. Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. No phone system.