Remove Aggregator Remove Customer Development Remove Framework Remove Guinea
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? What if I was wrong?

Lean 298
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

(Steve calls this just Customer Validation , but I like to emphasize the learning aspect, so I accept a far more awkward phrase.) First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Start using some of those customers as guinea pigs for a self-serve version of the product.

Customer 167