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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

MARCH 8, 2011

Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? Startups are in fact only temporary organizations, organized to search –not execute–for a scalable and repeatable business model. What if I was wrong? Would anyone even show up?

Lean 300
Lean Business Model Customer Development Guinea 300
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Start using some of those customers as guinea pigs for a self-serve version of the product. (Steve calls this just Customer Validation , but I like to emphasize the learning aspect, so I accept a far more awkward phrase.)

Customer 167
Customer San Francisco Lean Hockey Stick 167
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