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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. That all-hands lasted five minutes.

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How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? We did surveys, user testing and psychological profiles.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money. In the process, we had also built a simple cohort-based analytics system. It just answered this question: for any given time range, for the 100% of people who registered in that period, what percentage of them downloaded?

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