Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. Andrew Chen explained this as the Law of Shitty Clickthroughs. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” There is no exception for marketing. Image Source.
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