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How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

Steve Blank

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

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Innovation, Change and the Rest of Your Life

Steve Blank

This would continue for months, as customers weren’t behaving as per the business plan. Meanwhile every other department in the company would be making their plan – meaning the company was burning cash without bringing in revenue. In the 20 th century learning the best practices of a startup CEO was limited by your coffee bandwidth.

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