Remove Agile Remove Burn Rate Remove Entrepreneur Remove PR
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Is the Lean Startup Dead?

Steve Blank

Most entrepreneurs today don’t remember the Dot-Com bubble of 1995 or the Dot-Com crash that followed in 2000. These bubble startups were actually guessing at their business model and did premature and aggressive hype and early company launches and had extremely high burn rates – all predicated on an IPO to raise more cash.

Lean 335
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Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. This is why agility is such a prized quality in product development. The passionate early adopters who flocked to the product at its launch could not sustain this outsized burn rate. Conduct constant focus groups and usability tests. Great post!

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

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Lessons Learned: Cash is not king

Startup Lessons Learned

The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Two Ways to Hold Entrepreneurs Accountable (for Ha.