Both Sides of the Table

NOVEMBER 1, 2009

Getting Customers Involved in Product Priorities – Around the time that Salesforce.com acquired my company we also acquired a company called CrispyNews. They had decided to take a Digg style approach to product development. We then set out to build these features as quickly as we could. cared about the feature set.

Customer 280

Customer Technical Review Software Review Mexico 280

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 11, 2009

Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

Community 158

Community Management Lean Software Review 158