Lessons Learned: The one line split-test, or how to A/B all the time
Startup Lessons Learned
SEPTEMBER 15, 2008
For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. The Lean Startup Intensive is tomorrow at Web 2.0. One last note on reporting. Other times, large changes make no difference at all.
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