Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Case Study: Continuous deployment makes releases n. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 10, 2008

Heres my favorite part: If youve got a team, part of the team should obsess about the backlist, honing it, editing it and promoting it, while the rest work to generate (as opposed to promote) the frontlist. Case Study: Continuous deployment makes releases n. Expo SF (May. Conference streaming, sponsors, discounted tickets.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. The rest can believe what they want. the most sensible SEM advice Ive read - discussed in the context of a real situation. Case Study: Continuous deployment makes releases n. Combining agile development with customer developm. Dont scale. Dont marketing launch.

San Francisco 168

San Francisco PR Lean Early Stage 168