Remove Agile Remove Generative AI Remove Hiring Remove Intellectual Property
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Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

And there's a bit of a sense that digital was a bit sort of the wild west in terms of, oh, it's all about agile and people improvise the method and you can't measure things as well. Do you really have a proper agile operating model? So I will, I'll use generative AI as an example again, right? Is it just an evolution?