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Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

And the model we had in mind, there's a book called Valuation, which our, our firm has had an updated every year for the past 20 years or more. And there's a bit of a sense that digital was a bit sort of the wild west in terms of, oh, it's all about agile and people improvise the method and you can't measure things as well.