Steve Blank

APRIL 30, 2009

Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

MARCH 13, 2009

In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues. Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. the most sensible SEM advice Ive read - discussed in the context of a real situation.

San Francisco 168

San Francisco PR Lean Early Stage 168