Remove Agile Remove Naming Remove SEM Remove Viral
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167
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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. It strokes your ego. You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic.

Audience 119
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

If its part of a viral loop, its probably trying to get them to invite more friends (on average). If she is, return the name of the hypothesis she was exposed to before. Return the name of the hypothesis chosen or assigned. But in my experience this is not useful most of the time. Expo SF (May.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. Deliverable for Jan 18 th : Find a name for your team. to optimize this search.

Wiki 315
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Or if your lifetime value is high enough, you can just keep spending on SEM.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

All I see is a name, an icon, a price, the developers name, and a review star-rating. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. And what distinguishes a good app? I cant really tell.

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Lessons Learned: Don't launch

Startup Lessons Learned

If the viral coefficient is 0.9, Who doesnt want to see their name in print? Start with a five-dollar-a-day SEM campaign. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. the most sensible SEM advice Ive read - discussed in the context of a real situation.