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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.

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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Gary Dek is a professional blogger, SEO expert, and freelance writer.

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