Algorithm Campaign IP Syndication 
ConversionXL
MARCH 20, 2019
Ultimately, a successful ABM campaign needs to solve three problems. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Show ads based on IP address.
mashable.com
JULY 4, 2012
What Google’s Penguin Algorithm Means for Your Business. Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time. Google changes its algorithm about 500 times a year.
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